How Local Directories Read a Listing
| Field | What to check |
|---|---|
| How comparison sites decide | Keep the description factual; the categories carry the relevance work. |
| Still open | Photograph or screenshot each profile before editing, reversions do happen. |
| Field notes | If a listing can't be claimed, document it and move on rather than duplicating it. |
| Location pages, briefly | Check what a competitor across several trading areas has claimed before deciding where to submit. |
| Field notes | Resist the urge to vary the business name for keywords; consistency beats cleverness here. |
| Avoiding mismatched opening hours | Treat the logo and imagery as a single source of truth, not as a field to be improvised per site. |
Measuring What Changed
- Quarter 1 Claim what exists before creating anything new, duplicates are harder to remove than to avoid.
- Month 2 Work from the aggregators outward, because fixing a source fixes everything downstream.
- Ongoing A workable routine is to document on a fixed schedule and log every change with a date.
Sources consulted
Three Fields That Decide the Outcome
01
Toward better call volume
By contrast, check by phone or postcode lookup, not by memory.
02
Reading company profiles
Anything unverifiable should be removed rather than corrected.
03
The business description
Give one person the logins and one document the truth; ambiguity is what causes drift.